Product and market are two principal ingredients in any market place. Customers lively and fruitful interactions in relation to products and markets can produce best choices for products for the consumers. This is an universal truth that best choice of products is the essence of best buy for any consumer. In order to be able to make a best choice , the consumers should be adequately informed and knowledgeable about the product mix and the product line. On the other hand the marketers
require to be sensitive and responsive to the diversified interests and needs of the consumers at large including the quality control of their products. The buying and the selling appears to be significantly associated in terms of mutual benefits of both the consumers and the marketers. Product is the heart of the market. Consumer is the king in the market place. This implies that marketers should always be responsible and liable in order to provide best “choice and buy” for the consumers in consistence with the corporate social responsibilities of the marketers.