Consumer is the king in the market system. Marketers must take into consideration the consumer’s buying behavior pattern in order to become a successful marketer. Consumer’s buying behavior pattern depends on consumer’s life cycle pattern of the consumers. Targeted marketing comes to forefront here. That means the marketers must target the specific group of consumers in order to promote marketing of a specific or a specific group of products.
Product choices and life cycle pattern
The choices of different products is directly associated with different stages of family life cycle pattern of the consumers. The single and bachelor has one type of product choices while the married couples have a different type of choices of products. The family with babies and younger children has a particular type of choices for products. On the other hand, the families with older children having sound financial baking have another specific choices for products. The older or retired families with declining income situation has another typical type of product choices.
It indicates that the importance of targeted marketing based on consumer’s life cycle or family cycle pattern. That means the marketers must be vigilant to assess the family life cycle pattern of the consumers in order to best promote their products leading to targeted marketing.