What is a brand?
Brand and branding are extremely popular terms in the business world. Many business companies across the world have been found to be recognized heavily by their brand names. A brand is a symbol and a company or marketer is identified by the brand name. The brand name is registered under the competent authority which gives an exclusive right to use that brand name by the company.
Messages conveyed by brand.
According to marketing experts, a brand can convey important messages of various dimensions. The messages includes the messages to the consumers and the marketers or producers as the case may be.
A typical Brand Message Cycle is presented below:
Brand is a very potential tool to promote and stabilize consumer marketing. Nevertheless the prospective and ambitious marketers should undertake regular and continuous researches to adjust the brand or brand name of product keeping in view the dynamic nature of consumer’s behavior overtime.