Why product knowledge?
Consumers are always interested for best choices and best buy. This is the essence of consumer’s buying habit. Nevertheless it appears that most consumers do not have enough product knowledge and information about a particular product which they want to buy. This situation prevents the interested consumers from choosing and buying best products.
The following basic product characteristics vis-à-vis-information and knowledge is found to be important and useful for the consumers before making any choices for buying a product:
The size, shape and physical structure of a product is the primary concern for making any buying decision.
The specific feature attached to a particular product is important for the consumers to take into consideration before making any buying choices.
Performance quality of product
The performance quality of a product should get primary attention of the consumers in order to make a best choice of products available in the market.
Durability of product
Durability is another very important factor to consider before making a choice for best buy.
Reliability of product
The functional reliability is a characteristic of a product which should be considered before making a choice for best buy.
Style of product
The look of a product is very important. The buyers always prefer good looking products.
The knowledge and information about a particular product is a primary concern for any consumer before taking any decision for a best choice and buy. This suggests that the consumers must be informative, knowledgeable and vigilant about the product specification and product characteristics prior to making any decision for a best choice and best buy. We need to remember that product knowledge is always a top talk.