Digital revolution puts golden impact on consumer’s capacity building.The golden impact of the digital revolution has affected consumer’s capacity building heavily in terms of product and buying choices. The capacity building as a result of digital revolution can be attributed to the following areas:
Increase in buying power of the consumers
The internet marketing has brought the markets closer to the consumers. Consumers are able to make their choices of products through internet very easily and without wasting much time and energy. Buyers can compare prices of different products in a matter of seconds or minutes. They do not need to travel long way or visit stores and waste valuable time.
Wider choices and varieties of goods and services
The buyers are able to get goods and services of wider varieties and choices across the country and regions or even across the globes through the services of internet. There are many popular and on line market places as developed in this era of digitalization. Amazon.com is one of them. The buyers can opt for any goods and services they prefer to buy almost from any on line market place located where in the world, through internet marketing facilities.
Easy access to all essential market information
The digital revolution has resulted in easy access to almost all essential market information for the buyers and consumers. The relevant news and information could be available in the websites-in various news papers and other media.
Easy communication and placing of orders
The internet marketing has made it very easy and comfortable to communicate with the marketplaces and it has been also easier and quicker to place orders as well.
Access to chat room facility
The digital revolution has made it possible for the interested consumers and buyers to exchange opinions and views as well as discuss essential and relevant matters through designated chat rooms located in many specific areas.
The foregoing discussions indicate about the importance of digital revolution on the consumer’s capacity building. It is foreseen that this digital capability of consumers will further increase and intensify keeping in patch with the development of science and technology over time.