Motivation of consumers is engine for marketers towards making a choice for buying a new product by the consumers.
Motivation of consumers is engine for any marketer to become successful in marketing efforts. Marketers must take different strategic steps in order to effectively introduce and promote a new product in the market. The consumers are not ready enough to make a sharp decision to buy any new product. Consumers need to pass through different stages in order to get prepared and motivated to make a decision and choice for buying a new product.
Stages of adoption of products by consumers
According to the suggestions of the Marketing Specialists , the marketers should take into consideration that the potential consumers passes through five distinct stages before adopting a product fully for their use:
At this stage the consumers get first hand information about a new product but lacks details of it.
The consumers are sensitized and stimulated to get in-depth knowledge and information about the new product.
Evaluating the product
At this stage the consumers are prompted to assess and evaluate the possibilities of making a trial buy.
The consumers at this stage, make a trial buy of the new product in order to confirm his assessment and the worth of buying the product as such.
At this stage, the consumers make a final decision to make a choice for buying and using the product on a regular basis, as and when necessary.
It clearly indicates that adoption process of product is a vital factor in marketing field. A potential marketer should consider to read the minds of the consumers, follow the attitude and behavior of the consumers vis-à-vis the different stages of adoption process of a new product in order to be successful in introducing and promoting a new product to targeted consumers. Motivation of consumers is engine for markers.