Relationship building with customers is a key factor for promoting sustainable business success. Customer is king! Customer relationship building has become a crucial factor for business success of any company. This process of customer relationship continues throughout the business life cycle. Customer relationship building involves all categories of customers including active, non-active, drop out; large or small.
Typology of Relationship
However, the dimensions of customer relationship building can be categorized as follows:
In this type of relationship, the salesmen mainly perform the act of selling a product to customers as requested and desired by customers. That means the simple selling of desired products is the matter here.
The salesman sells the product and happens to maintain a connection with the customers for any future reference. The salesperson provides necessary information and encourages customers to visit or call if he or she has any question, complaints or feed back
In this type of relationship, the salesperson enquires with the customers about the products sold earlier. The salesman checks with the customers about the good or bad sides, liking or disliking, any comments or suggestions regarding a product or products so sold earlier.
The salesman keeps in touch with the customers from time to time and informs them about new or any improved products or services.
This is a unique concept of customer relationship building strategies. The company involves with large customers and facilitate better performance and output from the product or products sold by them, by way of providing technical or other services on regular basis ( large generator, lift installation, electricity supply installation, etc.)
It shows that customer is the king! Justifiably, customer relationship building is a very crucial area for successful marketing operations of a business company. This much desired customer relationship building task can only be implemented successfully by a team of dynamic and efficient customer relationship salespersons of a company.