What is digital marketing ?
Digital marketing is the golden gateway for top rated business vis-a-vis marketing solution now a days. The days of analog are gone. Digital marketing is the current and future marketing trend and are replacing traditional marketing rapidly. The demand and interests for new world of digital marketing has been growing at an increasing rate overtime.
Digital marketing refers to a platform where marketing activities are implemented through is the marketing of products and services by using digital technologies like digital content, desktop computers, laptops, tablets, smart phones and other digital devices.
Components of Digital Marketing
Digital marketing can take various forms like website content and SEO/SEM, E-mail marketing, Social media marketing like Facebook, Twitter, Linkedin, Google Plus, etc ; Mobile marketing like SMM, MMS, etc.
The following diagram shows the different forms of Digital Marketing:
Benefits of Digital Marketing
The effective Digital Marketing Systems can produce the following benefits:
Produce wider customer base.
Faster than traditional marketing.
All time marketing-no opening and closing time.
Better monitoring of customers.
More flow of customers and more income.
Social Media Engagement.
Earn people’s trust
Digital marketing taking the place of traditional marketing at a faster rate. An effective digital marketing systems can bring mutual benefits for both marketers and the customers. Appropriately designed digital marketing can produce golden eggs for the marketers overtime.