What is customer relationship?
Customer relationship here refers to the engagement between the customers and the marketers in a market place. It also involves relationship between business to customers and relationship between business to business. Customer relationship means effective customer relationship that is productive, spontaneous and sustainable. Customer relationship building refers to creating a kind of confidence, trust and commitment between the customers and the marketers which for mutual benefits.
Importance of Customer relationship
The main thrust of marketers is to win over concerned customers in order to maximize sales and subsequent profit out of sales. This target will not be fulfilled automatically. In one hand, the marketers will need to convince and motivate the customers to make their best choices of products. On the other hand, the customers need to be satisfied and motivated to buy the particular products; The customer will continue to keep in contact and relationship with the marketers overtime- the length of customer relationship and the long term loyalty of customers and clients and continuous benefit for marketers; and here lies the beauty of sustainable customer relationship .
Tips for building effective customer relationship.
-Always show positive attitude and ethics to customers.
-Treat the customers with due care and attention.
-Offer best quality goods and services.
-Always carry on honest interactions with the customers
-Update and maintain customer profile
-Care customers individually and be intimate with them.
-Do preferential treatment with loyal and regular customers.
-Always Welcome feedback from customers and add value to your products.
-Maintain effective and regular communications with customers and also update customers on latest business prospects.
-Make honest promise to deliver a particular product and service.
-Educate customers about offered products and services.
-Make face to face meeting and interaction with customers as and when able to do that.
-Introduce reward systems for customers as incentives.
The essence of customer relationship is a satisfied customer. Business is all about building and improving relationships and making effective partnership to sustain overtime. Customer relationship is a long term investment. Customer is king. It needs to care for them. Why not walk miles to meet your king and keep up loyalty. The ultimate aim is to flourish and grow your business.